Whats is a Proposition Bet Builder. How to use it for Your Sportsbook?

• 9 May 2025
• yanascollections.com
• no comments

Prop Bet Builder is a tool or feature commonly used by sportsbooks (both retail and online) to allow bettors to create custom proposition bets (or “prop bets”) by combining multiple betting outcomes within a single game or event. It’s a growing trend in sports betting, especially popular for sports like football, basketball, and soccer.

What is a Prop Bet?

A prop bet (short for “proposition bet”) is a wager not tied directly to the final score or outcome of a game. Examples include:

• AWill Player X score a touchdown?
• AHow many points will Player Y score?
• AWill there be a goal in the first 10 minutes?

What is a Prop Bet Builder?

A Prop Bet Builder is an interface or feature that lets users:

• Customize their own prop bets.
• Combine multiple props from a single event (e.g., same-game parlays).
• Adjust parameters (e.g., number of goals, assists, tackles, etc.).
• Instantly calculate odds based on chosen combinations.

It often includes real-time player stats, suggestions, and dynamic odds adjustments.

How Can a Sportsbook Utilize a Prop Bet Builder?

1.Boost User Engagement
-Bettors enjoy the flexibility and personalization.
-Keeps them engaged throughout the event, not just the final score.
2. Increase Handle and Margins
-Custom bets and same-game parlays often come with higher margins.
-Increases the number of bets per user.
3. Leverage Data and AI
-Use player and team stats to drive suggested props.
-AI can personalize bet suggestions based on user history or trends.
4. Differentiate the Platform
-Offering a sleek, interactive Prop Bet Builder can set a sportsbook apart.
-Adds a layer of innovation and UX sophistication.
5. Integrate with Live Betting
-Allow users to build props during the game, with odds updating in real-time.
-Create “flash props” triggered by real-time events (e.g., “Will the next play be a pass?”).

How to Implement a Prop Bet Builder in Your Sportsbook

Data Integration

-Integrate real-time player/team stats from data providers (e.g., Sportradar, Stats Perform).

Odds Engine

-Build or license an engine that dynamically calculates odds based on prop combinations.

Frontend UI/UX

-Develop an intuitive, mobile-friendly interface for building and tracking custom props.

Compliance & Risk Management

-Set limits, define eligible combinations, and monitor for unusual betting patterns.

Marketing and Education

-Offer tutorials, highlights, and examples to onboard casual users.

-Promote with player-focused campaigns (e.g., “Build your LeBron bet”).

Example Use Case

“Build Your Bet” for an NFL Game
– Will Patrick Mahomes throw over 300 yards?
– Will Travis Kelce score a touchdown?
– Will the Chiefs win the first half?

User combines these into a single custom prop, and the odds are calculated in real time.